THE SURPRISING RESULTS of a TMR poll show that the impending release of electric cars into the Australian market may not meet the buyer resistance some may be expecting.
Of the 1009 respondents to the poll, 44 percent indicated that they would consider the purchase of an electric car if priced competitively.
Equally surprising, a further nine percent indicated a preparedness to pay a premium for an all-electric car because of the environmental benefits.
Drawn from a statistically relevant sample of readers, The Motor Report Poll results will be encouraging for Mitsubishi, Nissan and others planning all-electric vehicle releases. It will also likely be encouraging for infrastructure providers, Better Place Australia and AGL.
“While this may not necessarily translate into immediate sales success for companies soon to release all-electric cars into this market, the poll indicates a high level of awareness of electric vehicle technology, and that motorists are ‘warm’ to it as potential buyers,” TMR Director Tim O’Brien said.
“Because a car is such a significant purchase, car buyers tend to be cautious and even a little suspicious until a technology is proven. Toyota’s Prius and Honda’s Civic Hybrid have taken some years to gain traction in this market and to overcome early fears about battery life.
“Of course, with 21 percent of respondents to the poll indicating that they would “never purchase an electric car no matter what the price and driving range”, there is clearly a solid resistant block in the market.
“But we expected this percentage to be greater. It is comparatively small given the relatively scant details available about electric cars and the way they drive.
“The key for manufacturers will be in the pricing of the vehicles and the availability of charging infrastructure. If manufacturers can get that right, we may be sharing the roads with significant numbers of all-electric cars much earlier than we thought,” Mr O’Brien said.
“It would seem the market is ready.”
ABOUT THE POLL
Conducted over September/October by TMR, with a total of 1009 respondents.
Should the re-charging infrastructure be in place, what is your view about all-electric cars:
- I would consider buying an electric car if priced competitively with conventional cars; 44%
- I would never purchase an electric car no matter what the price and driving range. 21%
- I would choose a hybrid over an all-electric car; 14%
- I don't know enough about their range and performance to have a view; 11%
- Because of the environmental benefits, I would be prepared to pay a premium for an electric car; 9%


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Comments
5 months ago 0 points
Either way, I'm pretty sure my love for cars will fade a lot - if not entirely - when we reach the day that electric cars are the dominant force on the road.
5 months ago 0 points
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5 months ago 0 points
Maybe there will be variants with bigger electric motors to put out more power for the sports models.
5 months ago 0 points
5 months ago 0 points
As for 'losing the spirit', who can say? I don't think it'll be the case - given the amount of torque electric motors can put out they'll probably be quite exciting! I'll reserve my judgement until the day I drive one and I don't think my love of cars will ever be diminished.
5 months ago 0 points
5 months ago 0 points
5 months ago 0 points
5 months ago 0 points
The environmental benefits of electric cars still arent clear. Unless recharge power is developed from renewable sources it seems a 50/50 bet between electric and new breed of efficient petrol/diesel (eg blue motion polo) as to which has a bigger impact on the environment
Driving - unless people have driven a purely electirc car its impossible to answer. I know I prefer petrol over diesel from experience, no such luck with electric.
How did people answer this survey thoughtfully with the limited information available?
NB Comments on braked towing capacity are relevant - if electric vehicles/engines cant pull a decent load how are we ever going to replace diesel truck engines? I would assume with the miles and fuel usage that trucks are some of our worst polluters.
Spirt of driving is also relevant . If it wasn't everyone in the world would drive a corolla or similar. People are irrational (and have a right to be so) and buy cars based purely on this factor - if electric cant match it a lot of people wont be interested, providing a continuing market for petrol/diesel cars.
5 months ago 0 points
5 months ago 0 points
Spirit? Give me the quiet whine and max torque at zero revs of an electric motor any day. Check out Ian Wright's EV version of the Atom at www.wrightspeed.com and tell me that you wouldn't want to drive one of these things! Check out the videos of this car blowing away a Ferrari 360 Spider and Porsche Carrera GT in drag races (0-60mph in 3.07sec, 0-100mph in 6.87sec, 0-100-0mph in 11.2sec, standing 1/4 mile 11.5 secs, equivalent energy consumption 175 mpg).
Braked towing capacity? Probably higher than a conventional vehicle, because of the combined braking power of the mechanical brakes and motor regen (electric motors can absorb as much power as they generate, even more in some cases).
Whole-of-life costs? EVs will be cost-neutral or cheaper than conventional vehicles - the reason is pretty simple - EVs are mechanically much simpler and cheaper to maintain, and the combined cost of renewable electricity and battery amortisation is already equal to or less than the current cost of petrol or diesel - ie it's not waiting for carbon pricing or special government concessions etc
Driving experience? I drove the Mitsubishi i-MiEV earlier this year - it's a no-contest - modern EVs are better to drive than conventional cars - quicker, smoother, quieter - once you've driven one you won't want to go back.
Energy source? EVs will be recharged from renewable energy - there's no problem meeting the progressive increase in demand within the Australian electricity system - EVs will place much less strain on the grid than the mass introduction of home aircon did in the 1990s and 2000s - the BetterPlace system will actually use EVs to improve the grid's performance, by using the connected storage capacity of EVs.
Range - for vehicle owners with serious range requirements there's no doubt that EVs with a gas-powered charging engine (like the Chevvy Volt that Holden will bring here in 2012) will be the go in Australia for the next decade or two. However, most vehicle trips in Australia are less than 100 km, and EVs already have ranges around 130-160 km (the Tesla S sedan will have a range around 240-480 km, depending on which battery pack is used). Given current rates of battery development, range will be a non-issue by 2020-2025.
5 months ago 0 points