TOYOTA HAS RELEASED the 2010 Aurion range today, which boasts a number of cosmetic and equipment changes over the outgoing model.
New model-specific front bumper designs are the most obvious change, while a wider grille and trapezoidal lower intake freshens up the Aurion’s face.
Chrome-framed foglamp recesses also feature on the Prodigy, Sportivo and Presara variants; headlamp and tail-lamp lenses are also new for 2010.
The low-beam lenses have also been revised to improve light distribution, enhancing night-time visibility.
Ten-spoke 16-inch alloy wheels are now standard on the base Aurion AT-X, while the rest of the range get new alloy wheel designs - the Sportivo SX6 and ZR6 receiving 17-inch split five-spoke rims.
Inside, the Aurion’s instrument panel is upgraded for better clarity and all models now feature illuminated vanity mirrors. Bluetooth phone integration and an auxillary audio input are also standard features across the Aurion range.
The Sportivo SX6 now gets dual-zone climate control and Sportivo-branded scuff plates, while the more luxurious ZR6 model benefits from heated wing mirrors, a memory function for the driver’s seat and an optional eight-speaker sat-nav/audio system.
Both Sportivo models also feature a 4.3-inch colour LCD screen, six-CD stacker, USB input for iPods and other music players and a reverse camera capability - gadgets which are also fitted to the mid-range Aurion Prodigy.
Two more speakers have been added to the Presara’s AVN satellite navigation system, bringing the total speaker count to eight. The Prodigy meanwhile now boasts a power rear sunshade, electro-chromatic auto-dimming rear vision mirror and rain-sensing wipers.
Mechanically, the Aurion range is unchanged. The same 200kW 3.5 litre V6 is fitted up front, and fuel economy across the range is still a claimed 9.9 l/100km.
There have been slight price rises to the lower-spec models. The 2010 Aurion range now starts at $35,490 for the AT-X and finishes at $49,990 for the Presara. For full pricing (price rises in brackets), see below.
- AT-X $35,490 (+$500)
- Prodigy $40,990 (+$1,000)
- Sportivo SX6 $39,990 (+$1,000)
- Sportivo ZR6 $42,990 (no change)
- Presara $49,990 (no change)
All prices shown are for retail pricing only. On-road charges are not included







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Restyled….more expensive…..still really boring!
Honestly, I look at the photo’s and they give me the opposite of excitement. I feel my eyelids getting heavy and they make me want to go for a snooze. I know they sell in volume, I just can’t work out why!
Sorry Toyota, you just don’t do it for me!
Luke Skywalker, it’s meant to be a classy, luxury type family sedan (for the most) and in that area it does very well. It’s not a 370Z or a 458 Italia. The Sportivo model in black or red, (esp with a set of 19″ alloys) does look rather agressive and sporty, but still it’s a poor mans Lexus and for a family of 4 or 5 that’s a GOOD thing!
Hey wow the new Camry V6ZZZZZZZZzzzzzzzzzzzzzzzzz
Max is right; the way the car is positioned this update to existing spec makes logical sense.
The rear end in particular looks a lot better than before; the tail lights are a bit Audi-like with the LEDs.
Not before time too, the ’series 1′ Aurion was looking a bit too familiar.
Max_ST-R: There’s no class to a Camry, nor is there any luxury to a competitor to the Commodore and Falcon.
“If you buy a rubbish car, what you are saying is “I have no interest in cars”. If you have no interest in cars, you have no interest in driving, and if you have no interest in something, it means you are no good at it, which means you must have your driving license taken away.”
Ok so you need a 5-seat sedan and you can’t afford the latest BMW or Lexus. That’s ok. I think the point is that there are better options in this “class” of car, and I’m not just talking about Ford and Holden here either.
It’s a Camry V6 (and is badged as such in overseas markets like Thailand); it’s a FWD barge with below-average suspension tuning and bland, generic styling, coupled to an above average drivetrain and reasonable reliability. Choosing a car on the basis of its reliability and resale may be sensible, but it’s not a passionate act. You might as well be buying a fridge (my theory for why so many Toyotas are white - they remind their owners of their other appliances).
Any true driving enthusiast would not choose an Aurion.
Looks good
Well for under 40K it’s faster than the SV6 Falcon mondeo. it does a 14.1 quatrter mile and has 205KW with premium.
Bang for buck best family naturaly aspirated engine in Australia!
…and then a bumpy, off-camber corner comes up….
I won’t argue with you about the straight-line speed of the thing though, if that’s what you’re into. Personally I like to keep my license (when was the last time you actually accelerated for 400m?) and enjoy the twisty bits, when I can find them.
I suppose you can do a lot worse than an Aurion, too - Hyundai Grandeur anyone???
Hey Max, I never was trying to compare it to anything more than the equivalent priced opposition. I appreciate what you’re saying but seriously, some parts of my brain seem to shut down when I look at it. I’m currently in a semi-vegetative state as a result haha. I have the same problem with the maxima - doesn’t do it for me.
At that sort of price, I’d perhaps go with the Accord V6 Luxury. Or maybe a VW Passat.
Anyhoo, that’s just my opinion, and you know what they say about those….
Yes, they may look boring, but for that price point, what car doesn’t? I’ve had an Aurion as a company car for 2 years now & I ain’t complaining. For nearly 25 yrs, I always had either a Falcon or a Commodore as a company car. Two years ago, I decided to go with the Aurion & IMO, the Aurion is a far better package. Falcons drive like tractors (always have) & Commodores just never seem to get it right. I’m due a new company car in a few months, & I reckon I will stick with the Aurion.
I wonder what an “SV6 falcon mondeo” is.
I’d agree with Luke there… 1000s of other sedans more worthy in my garage
I’m very very keen o nthe Saab 9-5 if the prices come right
Looks like a Mitsubishi 380!
Hey Luke Skywalker, Accord and Passat are very worthy cars indeed and they have a little bit more cachet than the Aurion, but you’ll find you’ll pay significantly more for a Passat and a little more for an Accord. At the end of the day whether it is an Accord, an Aurion, Ford G6, Holden Berlina, Maxima they are all pleasantly styled, smooth driving comfortable, well equipped motor cars, none are what you’d call ‘exciting’ or sharp cars with fire and passion.
Anonymous, out of curiosity, what do you consider to be a ‘passionate’ sports family car in this class? Also I have had an Aurion Sportivo at quite high speed and it felt great, I’d love to know at what speeds you’d intend slamming your family from side as you race thru chicanes on the way to work/school/shops?. 99.9% of the time comfort, refinement, quality, ease of driving are what these cars are about, their intended pupose. The new Maxima advert is spot on, it’s nice to have a car that handles your favourite twisting, sweeping ocean side road…but how often do you do that? If that was my goal I’d buy a cheap reliable 10 y.o Camry or Maxima for everyday and blow the rest on a 370Z or MX5!
The Accord (as opposed to the Accord Euro) is designed in the USA and manufactured in Thailand. As an occasional driver of one I can tell you they’re far from special. As if the interior design and finish wasn’t bad enough already, the one I drive is also full of fake mahogany.
FWD stops me looking at this car…
@GTR: What is a “SV6 Falcon mondeo”?
currently I own Model 2007 of this car, I like it and I don’t have any complain specially gas consumption…
To Tell you the truth it looks a bit smaller than the original Aurion, It was intended to be a large car but it looks more like a Corolla sedan.
Plus the boot needs to be resized because its way too small in my perspective.
But in my point of view, it does have a lot of acceleration
hey guyz , i own aurion 2010 presara , as some guyz said above.. its a sedan car , and has mostly the options we need in car,and its a powerfull car when comes to speed , dont ever compare mondeo or any stupid dummy cars with aurion. toyota in general are one of the best manufacturers in the world , i have never heard from any toyota owner complaining for spare parts considering the price, durability , stabilty, and maintenance .
best regards