2010 Toyota Aurion: Restyled Nose, Upgraded Spec Levels

2010_toyota_aurion_03
Sep 21, 2009
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TOYOTA HAS RELEASED the 2010 Aurion range today, which boasts a number of cosmetic and equipment changes over the outgoing model.

New model-specific front bumper designs are the most obvious change, while a wider grille and trapezoidal lower intake freshens up the Aurion's face.

Chrome-framed foglamp recesses also feature on the Prodigy, Sportivo and Presara variants; headlamp and tail-lamp lenses are also new for 2010.

2010_toyota_aurion_02

The low-beam lenses have also been revised to improve light distribution, enhancing night-time visibility.

Ten-spoke 16-inch alloy wheels are now standard on the  base Aurion AT-X, while the rest of the range get new alloy wheel designs - the Sportivo SX6 and ZR6 receiving 17-inch split five-spoke rims.

Inside, the Aurion's instrument panel is upgraded for better clarity and all models now feature illuminated vanity mirrors. Bluetooth phone integration and an auxillary audio input are also standard features across the Aurion range.

The Sportivo SX6 now gets dual-zone climate control and Sportivo-branded scuff plates, while the more luxurious ZR6 model benefits from heated wing mirrors, a memory function for the driver's seat and an optional eight-speaker sat-nav/audio system.

2010_toyota_aurion_01

Both Sportivo models also feature a 4.3-inch colour LCD screen, six-CD stacker, USB input for iPods and other music players and a reverse camera capability - gadgets which are also fitted to the mid-range Aurion Prodigy.

Two more speakers have been added to the Presara's AVN satellite navigation system, bringing the total speaker count to eight. The Prodigy meanwhile now boasts a power rear sunshade, electro-chromatic auto-dimming rear vision mirror and rain-sensing wipers.

Mechanically, the Aurion range is unchanged. The same 200kW 3.5 litre V6 is fitted up front, and fuel economy across the range is still a claimed 9.9 l/100km.

There have been slight price rises to the lower-spec models. The 2010 Aurion range now starts at $35,490 for the AT-X and finishes at $49,990 for the Presara. For full pricing (price rises in brackets), see below.

  • AT-X $35,490 (+$500)
  • Prodigy $40,990 (+$1,000)
  • Sportivo SX6 $39,990 (+$1,000)
  • Sportivo ZR6 $42,990 (no change)
  • Presara $49,990 (no change)

All prices shown are for retail pricing only. On-road charges are not included

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Comments

  • Luke Skywalker [reply]
    6 months ago 0 points
    Restyled....more expensive.....still really boring!

    Honestly, I look at the photo's and they give me the opposite of excitement. I feel my eyelids getting heavy and they make me want to go for a snooze. I know they sell in volume, I just can't work out why!

    Sorry Toyota, you just don't do it for me!
  • Max_ST-R [reply]
    6 months ago 0 points
    Luke Skywalker, it's meant to be a classy, luxury type family sedan (for the most) and in that area it does very well. It's not a 370Z or a 458 Italia. The Sportivo model in black or red, (esp with a set of 19" alloys) does look rather agressive and sporty, but still it's a poor mans Lexus and for a family of 4 or 5 that's a GOOD thing!
  • Anonymous [reply]
    6 months ago 0 points
    Hey wow the new Camry V6ZZZZZZZZzzzzzzzzzzzzzzzzz
  • Godspeed [reply]
    6 months ago 0 points
    Max is right; the way the car is positioned this update to existing spec makes logical sense.

    The rear end in particular looks a lot better than before; the tail lights are a bit Audi-like with the LEDs.

    Not before time too, the 'series 1' Aurion was looking a bit too familiar.
  • Lindsay [reply]
    6 months ago 0 points
    Max_ST-R: There's no class to a Camry, nor is there any luxury to a competitor to the Commodore and Falcon.
  • Anonymous [reply]
    6 months ago 0 points
    “If you buy a rubbish car, what you are saying is “I have no interest in cars”. If you have no interest in cars, you have no interest in driving, and if you have no interest in something, it means you are no good at it, which means you must have your driving license taken away.”

    Ok so you need a 5-seat sedan and you can't afford the latest BMW or Lexus. That's ok. I think the point is that there are better options in this "class" of car, and I'm not just talking about Ford and Holden here either.

    It's a Camry V6 (and is badged as such in overseas markets like Thailand); it's a FWD barge with below-average suspension tuning and bland, generic styling, coupled to an above average drivetrain and reasonable reliability. Choosing a car on the basis of its reliability and resale may be sensible, but it's not a passionate act. You might as well be buying a fridge (my theory for why so many Toyotas are white - they remind their owners of their other appliances).

    Any true driving enthusiast would not choose an Aurion.
  • Shane [reply]
    6 months ago 0 points
    Looks good
  • GTR [reply]
    6 months ago 0 points
    Well for under 40K it's faster than the SV6 Falcon mondeo. it does a 14.1 quatrter mile and has 205KW with premium.

    Bang for buck best family naturaly aspirated engine in Australia!
  • Anonymous [reply]
    6 months ago 0 points
    ...and then a bumpy, off-camber corner comes up....

    I won't argue with you about the straight-line speed of the thing though, if that's what you're into. Personally I like to keep my license (when was the last time you actually accelerated for 400m?) and enjoy the twisty bits, when I can find them.

    I suppose you can do a lot worse than an Aurion, too - Hyundai Grandeur anyone???
  • Luke Skywalker [reply]
    6 months ago 0 points
    Hey Max, I never was trying to compare it to anything more than the equivalent priced opposition. I appreciate what you're saying but seriously, some parts of my brain seem to shut down when I look at it. I'm currently in a semi-vegetative state as a result haha. I have the same problem with the maxima - doesn't do it for me.
    At that sort of price, I'd perhaps go with the Accord V6 Luxury. Or maybe a VW Passat.

    Anyhoo, that's just my opinion, and you know what they say about those.... :)
  • Hammer [reply]
    6 months ago 0 points
    Yes, they may look boring, but for that price point, what car doesn't? I've had an Aurion as a company car for 2 years now & I ain't complaining. For nearly 25 yrs, I always had either a Falcon or a Commodore as a company car. Two years ago, I decided to go with the Aurion & IMO, the Aurion is a far better package. Falcons drive like tractors (always have) & Commodores just never seem to get it right. I'm due a new company car in a few months, & I reckon I will stick with the Aurion.
  • Lindsay [reply]
    6 months ago 0 points
    I wonder what an "SV6 falcon mondeo" is.
  • paddy [reply]
    6 months ago 0 points
    I'd agree with Luke there... 1000s of other sedans more worthy in my garage :)
    I'm very very keen o nthe Saab 9-5 if the prices come right :)
  • Matt J [reply]
    6 months ago 0 points
    Looks like a Mitsubishi 380!
  • Max_ST-R [reply]
    6 months ago 0 points
    Hey Luke Skywalker, Accord and Passat are very worthy cars indeed and they have a little bit more cachet than the Aurion, but you'll find you'll pay significantly more for a Passat and a little more for an Accord. At the end of the day whether it is an Accord, an Aurion, Ford G6, Holden Berlina, Maxima they are all pleasantly styled, smooth driving comfortable, well equipped motor cars, none are what you'd call 'exciting' or sharp cars with fire and passion.

    Anonymous, out of curiosity, what do you consider to be a 'passionate' sports family car in this class? Also I have had an Aurion Sportivo at quite high speed and it felt great, I'd love to know at what speeds you'd intend slamming your family from side as you race thru chicanes on the way to work/school/shops?. 99.9% of the time comfort, refinement, quality, ease of driving are what these cars are about, their intended pupose. The new Maxima advert is spot on, it's nice to have a car that handles your favourite twisting, sweeping ocean side road...but how often do you do that? If that was my goal I'd buy a cheap reliable 10 y.o Camry or Maxima for everyday and blow the rest on a 370Z or MX5!
  • Lindsay [reply]
    6 months ago 0 points
    The Accord (as opposed to the Accord Euro) is designed in the USA and manufactured in Thailand. As an occasional driver of one I can tell you they're far from special. As if the interior design and finish wasn't bad enough already, the one I drive is also full of fake mahogany.
  • Matt [reply]
    6 months ago 0 points
    FWD stops me looking at this car...

    @GTR: What is a "SV6 Falcon mondeo"?
  • BuddyShots [reply]
    6 months ago 0 points
    currently I own Model 2007 of this car, I like it and I don't have any complain specially gas consumption...
  • Anonymous [reply]
    5 months ago 0 points
    To Tell you the truth it looks a bit smaller than the original Aurion, It was intended to be a large car but it looks more like a Corolla sedan.
    Plus the boot needs to be resized because its way too small in my perspective.

    But in my point of view, it does have a lot of acceleration
  • kasem [reply]
    4 months ago 0 points
    hey guyz , i own aurion 2010 presara , as some guyz said above.. its a sedan car , and has mostly the options we need in car,and its a powerfull car when comes to speed , dont ever compare mondeo or any stupid dummy cars with aurion. toyota in general are one of the best manufacturers in the world , i have never heard from any toyota owner complaining for spare parts considering the price, durability , stabilty, and maintenance .
    best regards
  • richo [reply]
    3 months ago 0 points
    It's a great car. Sits a bit low though.
  • Kaptainpeanut [reply]
    3 months ago 0 points
    The Aurion a fridge? Gee, I don't know about that one? GM used to make fridges, they were good too! Ford used make aircraft they were good as well - All during last century! That's my point Ford / GM (In Oz) lag lag lag behind in areas such as engine technology of Toyota, Honda, Peugeot etc.
    GMH would like us to believe that direct injection is innovative, new and perhaps cutting edge - It is clearly very effecient, but it is 60 year old technology.
    Ford is supposed to be going front wheel drive? How long will that take to get it technically right?
    You know I never bought a brand new model holden or ford, I waited until the second or third model in the series was released, in the hope problems were corrected eg: VS, XP, XY, VC, XE etc were arguably good cars, but were not first in the model series.
    I don't care about being a passionate driver - there are plenty on the road all over. I am passionate about effeciency, good practical / functional design, impact on the environment, reliability etc and I hate to say it but the local Ford and GM product fails to move me.
  • CC [reply]
    3 months ago 0 points
    I maybe be a little biased as I have owned various Toyota's over the last 25 years. In total they have given me almost 2millions miles of almost trouble free motoring. It was time to replace my 2006 camry and I seriously explored several alternatives before deciding on the Aurion. That included the Prius, Maxda 6 diesel, Honda Accord. It was not only the value for money they swung me to the Aurion. The detail and quality of the interior was better than both the Maxda & Honda.
    I have also received reliable info from a service technician of one of the more luxurious cars and his comment was the Mazda and the Toyota stood out as having the least problems with repairs and replacement. In my long association with the Toyota's I could vouch for that. Most of my vehicles have been used up to 150,000kms or more, the longest to 350,000. With the a few exceptions the most serious repair I had was a replacement alternator.

    I doubt you could get a random selection of 100 people of the street to differentiate the differences on most of the modern sedans. The shape and style are so similar, if took of all the badging of 10 of the most common sedans and lined them up I thing the results would surprise some the critics in this forum.
  • Luke Skywalker Part 2 [reply]
    2 months ago 0 points
    hmmmmm....
    all of you can kisss my hairy black ass
  • MotoWebbi [reply]
    2 months ago 0 points
    @CC,
    By your figures you travel over 500km/working day. And you chose a 6-cylinder petrol powered car over a diesel?
  • CC [reply]
    2 months ago 0 points
    I like to see someone who can do a little mathematics. I operate a small business which at present has two Toyota diesel vehicles. They are the indestructible HiLux and a Hiace Van. This is my Fourth Hilux and third Hiace( all diesels). They do a lot of miles. My family car is the Aurion which replaced the last Camry, one of four plus one Avalon. The family vehicles were passed on to my children as we replaced the family car. My son is about to sell Camry no.3 15yrs old & 350,000Kms and still going strong.
    Last Camry was four years old to the month and had 105,000 on the clock. My work vehicles would average a similar use sometimes greater. If I was to more accurately tally the kilometers where I included all the use by my offspring the total would be in excess of 2,000,000. The amount of repair is unchanged. So you might have another crack at your maths.

    The diesels have only become suitable for family use in recent times. I drove the Mazda 6 diesel. A nice car, but not nearly as well appointed. But to take advantage of the savings in diesel I was up for another $5000-$7000. Try your maths on that one.
  • anthony [reply]
    2 months ago 0 points
    ok as a 2008 aurion atx owner let me complain about spare parts price

    1. Wanted some driving lights - was told $340 EACH light, plus $300 for switch, so that plus fitting is over $1200 for driving lights!!
    2. I wanted rear parking sensors - was told $400 for colour coded ones.
    Not many aurions at the wreckers :(
    Can any toyota owner help me??
  • [reply]
    25 days ago 0 points
    hey dude,
    i got a 2010 toyota CAMRY SE asian model,
    it looks like this aurion but its a 2.4 litre engine.
    which cost around 50,000 USD (converted from THB)
    and its the best selling luxury mid-size(positioned as a'luxury' due to its cost and looks) sedan in thailand.
    in Bangkok where i live you could see these every 5 seconds on the road.
    btw. these camrys are produced locally.

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