2010 HSV E-Series 2 Range Launched

Tony O'Kane | Sep 9, 2009

HOLDEN SPECIAL VEHICLES has officially unveiled its E-Series 2 line-up today, showcasing its first major mechanical and styling update for its VE Commodore-based range of sports sedans.

Power is up for the brand's hero GTS, equipment levels are improved across the range and styling has been revamped in a big way.

Aside from the twin-nostriled bonnet borrowed from the Pontiac G8, sheetmetal carries over unchanged. However, with radically different front and rear bumpers and a new range of wheel designs, the HSV E-Series 2 range appear to be very different beasts to the cars they succeed.

2010_hsv_e2_clubsport-static-050

Deeper air dams, a more pronounced 'jawline' on the front bumper, chunky detailing and bold shapes characterise the new body designs, and are a significant change from the outgoing models.

A strip of LED daytime running lights are also a key talking point of the new design, and are standard across the HSV E2 range.

"We needed a new identity that would both excite the passionate HSV buyer and equally one that could be picked out by the non car enthusiast," said HSV Chief of Design and Styling, Julian Quincey.

"This meant that our overall front and rear graphics had to be substantially changed from the original E series and ideally also look lower, wider and more sporty."

2010_hsv_e2_maloo-static-060

Dubbed "Shockwave" within HSV, the E2's angular new styling direction is one that the Clayton, Victoria-based company will be building upon.

"The new theme runs across the front and rear graphics, design of the mesh, wheels and exhaust tips," said Quincey.

"The twin bonnet intakes also work well with our signature twin nostril grill and the feature lines are very dynamic with a strongly angled taper to the front of the car."

2010_hsv_e2_senator_01

Beneath the new bodywork lurks beefed-up powerplants and a number of new electronic drivers aids.

The new hero engine is the 325kW 6.2 litre LS3 V8 used exclusively by the HSV GTS, with the rest of the E2 range receiving an LS3 in 317kW trim.

Fuel economy is improved too. Thanks to minute engine management changes, HSV has managed to squeeze up to 4.5 percent more fuel economy from the LS3 V8.

A "Competition Mode ESC" system allows a greater amount of leeway for thrill-seeking drivers, without entirely removing the safety net provided by stability and traction control.

Intelligent launch control pegs engine rpm in the meat of the engine's torque band during hard launches - a boon for amateur drag racers.

2010_hsv_e2_clubsport-static-061

Cruise control has also been revised in the E2, now gaining the ability to control braking as well as acceleration.

The Competition Mode ESC and Extended Cruise Control systems are standard across the range, and Intelligent Launch Control is fitted to all manual-transmission models.

A range of optional extras will be offered in the E2 models, and will be sold under the "SV Enhanced" banner.

Options include a performance suspension for the R8, leather trim for the R8, Tourer R8 and Maloo, and a bimodal exhaust and 20-inch wheels for the entire range - excluding the GTS.

SV Enhanced options for the performance flagship GTS consists of a set of massive six-piston front calipers and larger front rotors. The bi-modal exhaust and 20-inch alloys are standard on the GTS.

Pricing begins at $62,990 for the Maloo R8, rising to $87,990 for the WM Grange. A price rise of $700 applies to the Grange and Senator, however the rest of the range carry no price increases.

2010 HSV E-Series 2 Pricing:

  • Maloo R8: $62,990
  • Clubsport R8 : $65,990
  • Clubsport R8 Tourer: $66,990
  • GTS: $80,990
  • Senator Signature: $82,990
  • WM Grange: $87,990

All prices do not include on-road costs

MODEL INFORMATION

ClubSport R8

  • All new front and rear design encompassing performance bonnet scoops and
  • ‘shockwave’ inspired theme.
  • 317kW LS3 V8 engine.
  • Competition Mode ESC
  • Extended Cruise Control
  • Launch Control (manual vehicles only).
  • Four piston front and rear brakes.
  • All new E2 Sports 19 inch wheels
  • Sports cloth seating as standard.
  • SV Enhanced options include Performance suspension, bi-modal exhaust,
  • Sports leather seats and 20 inch wheels

Retails from $65,990

Maximum Recommended Retail Price only, subject to state taxes and dealer delivery charges.

Maloo R8

  • All new front appearance encompassing performance bonnet scoops and
  • ‘shockwave’ inspired theme.
  • 317kW LS3 V8 engine.
  • Competition Mode ESC.
  • Extended Cruise Control.
  • Launch Control (manual vehicles only).
  • All new E2 Sports 19 inch wheels.
  • Sports cloth seats as standard.
  • Driver & passenger front airbags now include front, seat side & curtain side
  • airbags.
  • Addition of dual 8” subwoofers located in the rear cabin quarter trims. Audio
  • output 170W.
  • SV Enhanced options include bi-modal exhaust, Sports leather seats and 20
  • inch wheels.

Retails from $62,990

Maximum Recommended Retail Price only, subject to state taxes and dealer delivery charges.

ClubSport R8 Tourer

  • All new front appearance encompassing performance bonnet scoops and
  • ‘shockwave’ inspired theme
  • 317kW LS3 V8 engine
  • Competition Mode ESC.
  • Extended Cruise Control.
  • Launch Control (manual vehicles only).
  • Four piston front and rear brakes.
  • All new E2 Sports 19 inch wheels.
  • Sports cloth seats as standard.
  • SV Enhanced options include bi-modal exhaust, Sports leather seats and 20
  • inch wheels.

Retails from $66,990

Maximum Recommended Retail Price only, subject to state taxes and dealer delivery charges.

GTS

  • All new front and rear appearance encompassing performance bonnet scoops
  • and ‘shockwave’ inspired theme.
  • Upgraded 325kW LS3 V8 engine.
  • Hi-flow intermediate exhaust with bi-modal mufflers.
  • Competition Mode ESC.
  • Extended Cruise Control.
  • Launch Control (manual vehicles only).
  • Magnetic Ride Control (MRC) Performance suspension, stiffer and
  • recalibrated.
  • Four piston front and rear brakes. All new E2 Performance 20 inch wheels.
  • Performance leather seats.
  • SV Enhanced options include six-piston front brake callipers, finished in SV
  • Enhance yellow with black HSV insignia and four-piston rears with unique
  • wheel accenting.

Retails from $80,990

Maximum Recommended Retail Price only, subject to state taxes and dealer delivery charges.

Senator Signature

  • All new sophisticated front and rear appearance incorporating subtle
  • elements of the shockwave graphic theme.
  • 317kW LS3 V8 engine.
  • Competition Mode ESC.
  • Extended Cruise Control.
  • Launch Control (manual vehicles only).
  • Magnetic Ride Control (MRC) Premium suspension.
  • Luxury Nappa leather seats.
  • Four piston front and rear brakes
  • All new E2 Luxury 19 inch wheels.
  • SV Enhanced options include bi-modal exhaust and 20 inch wheels.
  • Retails from $82,990
  • WM Grange
  • 317kW LS3 V8 engine.
  • Competition Mode ESC.
  • Extended Cruise Control.
  • Magnetic Ride Control (MRC) Premium suspension.
  • Luxury Nappa leather seats.
  • Four piston front and rear brakes
  • All new E2 Luxury 19 inch wheels.
  • SV Enhanced options include bi-modal exhaust and 20 inch wheels

.

Retails from $87,990

Maximum Recommended Retail Price only, subject to state taxes and dealer delivery charges.

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Filed under: Holden, HSV, E Series 2, hsv e2, HSV E series 2, News

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  • Jasper says,
    5 years ago
    Not as bad as I was thinking, in fact the more I look at it the more I like it. Sure, its a bit 'out there' but I think this is a redesign that will quickly grow on most of us...or not.
  • David says,
    5 years ago
    Is it just me or does that front lower air dam look a lot like the Ford Falcon/Mondeo one??
  • Godz says,
    5 years ago
    Is it just me or does that front lower air dam look a lot like the Ford Falcon/Mondeo one??

    ---------------------
    Lol it should look a lot like, it, its a copy. just a smaller version of the GT-E
  • Steven says,
    5 years ago
    It's a cheap bodykit gone wrong. It looks longer bodied and less muscular up front now.

    FAIL.
  • ob-1 says,
    5 years ago
    Love it!
  • WOB-GTI says,
    5 years ago
    Wow, they gave the ugly stick a pretty big workout on this update. The VE was a perfectly good looking car before.
  • Mitch1 says,
    5 years ago
    I think its absolutely hideous.

    Especially those GTS wheels, the series 1 GTS wheels were great.
  • john says,
    5 years ago
    All i can say is the back made me sick and the front is less of a disappointment but its still disappointing.
  • PaulT says,
    5 years ago
    No power upgrade for anything but the GTS and a measly 8kW for that? What a letdown.

    Styling is certainly controversial. I don't like it yet but I'll give myself time to get used to it and wait until I've seen it on the road.
  • FrugalOne says,
    5 years ago
    Silly money for a tarted Commodore, near $90k...lol

    Any news of the LPi [NOT LP1 C/A!!], they [HSV] are developing a high-tech dual fuel LPG system, = Power AND economy!

    This time it WILL be 100% correct:

    "The fastest 4 door LPG sedan in the world"

    Cheers,

    F-0
  • I Just Want One says,
    5 years ago
    a GTS in white please.
  • Will says,
    5 years ago
    I also prefer the series 1


    Series 2 looks like someone at car mate redesigned the kit!
  • gary72 says,
    5 years ago
    That jutting jawline makes it look like its a bit thick. Had to look twice to make sure it wasn't dribbling.
  • Jamie says,
    5 years ago
    The bodykit still look like a kids airfix model kit that has melted together. Who at HSV thought the ***er LEDs actually look good or even needed?
  • Lollies says,
    5 years ago
    That jutting jawline makes it look like its a bit thick. Had to look twice to make sure it wasn’t dribbling.
    ---------------------
    Haha That dribbling comment has got to be the best one I've read all day. I can actually imagine it dribbling now when I look at it! Well done!
  • rajman says,
    5 years ago
    still a taxi no matter how revise it.
  • FrugalOne says,
    5 years ago
    @rajman^

    Get with the program mate, Falcon is the Taxi, Commodore is the cop car!

    But yeah, now matter how you polish it, its still just a Holden

    Cheers

    F-0
  • Morris says,
    5 years ago
    I honestly don't think it looks to bad.

    Like the rims on the GTS and the LEDs. Not going to be for everyone but for the usual HSV buyer, I think so.
  • Jess says,
    5 years ago
    Furstly HSV launch control is NOT a first! That goes to Ford and all manual FG Turbo powerd Falcons. The only difference is on the Ford you don't have to press a ***y button to engage it. In all honestly both launch control on the Ford and HSV are very crude anyway.

    Back to the E2 what an abomination. Ugly as hell. I'm sure FPV is quaking in it's boots NOT!

    Notice how the lip of the front bar angles upwards. WTF were they thinking with that? And the back, how ugly are those fake vents. I't's disgracefull and Ihope potential buyers give them the backlash they deserve and buy none of them. I mean why would you want to upgrade? Power is virtually the same, drivetrain the same, it's uglier than the previous model. I'd sack the whole design team their at HSV and get some new blood in.

    The car just looks so cheap and nasty! Give me an F6 any day, faster, better looking, and cheaper to get more power out of. It's also got a 100% Australian built and designed engine too boot. FPV FG F6 ftw!
  • Jack says,
    5 years ago
    Totally fail
  • Jess says,
    5 years ago
    I still can't believe how wrong HSV got it. When those pictures were leaked (and we all now know despite HSV claiming they weren't accurate, THEY WERE) the backlash and negative comments were at about 85-90%. Didn't HSV relase then how wrong they got it? It's like they don't listen to their potential buyers and what they won't.

    These VE are so heavy they need more power! 550Nm doenst cut it anymore. The old VZ is still faster. Heck a 2001 300kW GTS is still faster than any E series. These are performance cars, they arent suppose to get slower. I just don't understand what HSV was thinking.

    Also whats with the Men In Black theme over this whole E2 marketing strategy. Who came up with that? A 5 year old? Men In Black is so 90's. Also what's with Garth Tander in everything? Have I missed something? Is this guy suppose to be a Holden legend or something? No he's a nobody who really get's on most peoples nerves, get rid of him, I don't care if he's their hired race driver, he's no good anyway.

    Also the new HSV website has to be one of the worst useless designed websites on this planet. They need to send their web design team back to school I think "Web site design 101".

    Sorry I'm just really dissapointed in HSV. I hope they listen to peoples criticism, get off their high horse and start changing for the better.
  • Danny says,
    5 years ago
    I'm in love. Cant stop looking at the pictures. Best thing HSV has ever done.
  • Robo says,
    5 years ago
    Absolute shocker.......I thought series 1 looked odd....this is a dead set disaster for HSV....they should saved on developing those butt-ugly bumpers and used all the G8 parts, not just the bonnets. Daytime LEDs on an Aussie Muscle Car...
  • Bob says,
    5 years ago
    I would just like to know out of all the people that are talking S#%t on here how many are ford fans? And how many are old enough to even drive? I am sure most of you S#%t talkers on here are ford fans and kids. Does anyone that has made a comment actually have a spare 60 to 90 grand to splash around? if not does it really matter what you think anyway?
  • Matt says,
    5 years ago
    Where do I start?

    LEDs? "Hey Audi does them so they must be cool". "Where should we put them?" "Doesn't matter, they are COOL". (randomly inserts half way down bumper) "Hows that?" "COOL"

    "performance bonnet scoops" lol. The nostrils didn't look any good on the G8 either.

    "Intelligent launch control... a boon for amateur drag racers." Already on the FG XR6Ts as mentioned by someone else. And is that behaviour that should encouraged anyway?

    "Cruise control has also been revised in the E2, now gaining the ability to control braking as well as acceleration." FGs already do this.

    And the overall look... not real flash, especially the back of that white Clubsport. Ugggh.

    Give me a FPV F6 anyday
  • Peter says,
    5 years ago
    I have been looking at getting a R8 for a couple of months. But, when I heard the new one was coming decided to wait. All I can say is I have missed out on weeks of driving pleasure waiting for this pile of crap. Jeez, what a dogs breakfast.
  • King Charlie says,
    5 years ago
    They are show car designs and nothing short of awful. Who can live with hex exhaust tips and plasticky front bumpers.
  • David (Holden owner) says,
    5 years ago
    Imagine if they could have pressed new door skins and a new roof. Would these have new vents and scoops and gills and extra lashings of crap as well...? Maybe then they'd achieve some sort of styling cohesion.

    I really like the original E-Series, but this is wrong on so many levels. It looks like a cheap aftermarket design penned by a 14-year-old red cordial addict.

    I'm a Holden man, but I won't defend the indefensible. This is seriously poor design (the rear end is awful!).
  • Dale says,
    5 years ago
    Why! Why did they have to fiddle with the gorgeous Senator and Grange?

    Well we had a good run. Let's hope Ford doesn't drop the ball too... Otherwise I am moving coutries.
  • WOB-GTI says,
    5 years ago
    Awwwwww, poor Bobby. Everyone say nice things about the new VE2 so he doesn't get more upset!

    Haha, Bob, I'm no Ford fan (my first car was a Torana), I'm in my mid 30s and I have just spent 70K on a new car.

    Now that I have met all your criteria, let me say, I still reckon the VE2 update looks absolutely crap!
  • Jamie says,
    5 years ago
    Bob, every one is entitled to their own opinion. Just because it doesn't conform to yours it doesn't mean they are in the wrong. I think the VE is quite a good looking car but HSVs are truly ugly. Yes I'm a Ford fan and yes I can afford to spend that kind of money on a car in fact I have, and it was on neither a Ford or a Holden.
  • john says,
    5 years ago
    front end is way to busy,it doesn't know what direction its wants to take
    not for me
    cheers and beers
    zorba289
  • Love GT-R says,
    5 years ago
    Agree with most of the above comments. That rear end is ugly and the LED's looked tacked on (blinged like a pimp mobile).
  • Nathan says,
    5 years ago
    Wow, now they have the VT body kit on the VN commodore look out on the VE2! Looks great! All it needs now is a factory fitted "unit" sticker on the rear window. I wonder is they can fit those G8 nostils from the US Pontiac? Oh what they come standard!! Yes!! Shame there is no Chev badges on it instead of the HSV one, oh well, I will order one from ebay!
  • Mel says,
    5 years ago
    I'm not a huge fan of the new shape, but like everything else, it'll eventually grow on me I guess.

    They should of kept with the whole bulhiness of the car, it's too slender now
  • Charlie says,
    5 years ago
    I much prefer the design of the corners of the front bar, where the foglights sit, on the S2 over the S1.

    The S1 was a sack-full of ugly.
  • Rodney says,
    5 years ago
    HSV E2 you got it wrong this time however, you will improve as you get better.................
  • troy says,
    4 years ago
    I just bought one, Sik as ! Yes the latest FPV is abit quicker, spent afew more dollars to make sure you dominate the road. Stay Loyal.
  • Sav says,
    4 years ago
    Good job HSV, Worths the wait. Can't wait to get my hands on one of these babes. So far the best look of a car in the market for the price range.

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