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Mike Stevens | Sep 1, 2009

BMW AUSTRALIA has today announced it will bring the six-cylinder 323i to the competitive sub-$60,000 market, starting at $58,300, nearly $5000 less than its previous sticker price of $63,200.

Powered by a 2.5 litre straight-six petrol engine, the 323i Sedan produces 140kW and 230Nm of torque.

The 323i dispatches the 0-100km/h sprint in a claimed 7.8 seconds when paired with the six-speed manual transmission. The automatic model covers the distance in 8.7 seconds.

Fuel efficiency is rated at 8.7 l/100km for the manual, and 9.1 l/100km for the automatic model.

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The BMW 323i Sedan is offered standard with 16-inch alloy wheels, leather trim, active front headrests, adaptive cruise control, rain sensors, automatic headlights, USB and Bluetooth-ready stereo, and a multi-function steering wheel.

Stavros Yallouridis, Managing Director of BMW Group Australia, said the 323i sedan’s will prove more appealing thanks to its new pricing.

“Our customer feedback indicates that introducing a BMW straight-six engine into what is mainly a four-cylinder market segment, will be very well received,” he said.

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Standard equipment also includes 'through load system' with ski bag, partial electric front seats, automatic climate control, front fog lights, rear park distance control, stability control (DSC), six airbags, central locking with remote control, anti-dazzle interior mirror, paddle illumination in the door handles, exit lighting, foot-well lights in the rear, ambient interior lighting and chrome line exterior.

While not joining the Sedan in the sub-$60k price range, the 323i Touring pricing has dropped from the previous $67,400 starting point to $62,500.

Note: Pricing is Manufacturer List Price and excludes dealer charges, stamp duty, statutory charges and on-road charges.

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