A NEW TELEVISION advertisement by Victoria’s Traffic Accident Commission continues the shock tactics the organisation’s commercials have become known for, this time focusing on cannabis users.
Victorian Premier John Brumby launched the campaign this week, with Roads and Ports Minister Tim Pallas, describing the ad as a “graphic highlight of the impairments caused by cannabis”.
“This latest campaign is part of our strategy to make Victorian roads safer and the message is simple – if you drive on drugs, you’re out of your mind,” Mr Brumby said.
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The new advertisement, the latest in a long line of grisly TAC commercials, depicts a man using cannabis at a gathering, before leaving to drive home.
Mr Pallas said the public education campaign was part of the Victorian Government’s Arrive Alive road safety strategy.
“This TAC campaign runs for three weeks and starts tonight on TV, radio, outdoor billboards and online. We are committed to road safety, setting an ambitious goal to cut the road toll and reduce serious injuries by 30 per cent by 2017,” he said.
“Every Victorian killed on our roads is one too many. Responsibility lies with motorists to drive safely and all other road users to act responsibly and look out for each other.”
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Stupid ad. It’s not the idiotic driving that kills him, it’s idiotic walking that could kill him whether he’s been driving a car or not.
These stupid TAC ads really irritate me - they take a good and proper issue then screw it up with pseudo-science (the if-you-were-doing-5km-less-and-Jupiter-was-in-the-right-quadrant stuff) or stupid threats like ‘this is why we take photos of you speeding.’
Yeah, the guy is driving like a moron, but people who are straight do the same things and we don’t have a go at them, do we? No, we take a stoned idiot and have him killed by a car because his stupid girlfriend let him drive while wasted. This ad couldn’t carry a more confusing message if it tried.
My wife saw it and said ‘if he hadn’t stopped to let his girlfriend take over, he wouldn’t have been killed.’ So he should have kept driving. And she’s right.
Just don’t drink and drive or drive while wasted. It’s such a simple concept but the TAC manage to muddy it with fake science and dumb luck situations. The goose who gets killed in this ad has been on the road for three seconds, plenty of time for a following motorist to have taken some sort of action. It’s just moronic. So instead of the focus being on him being wasted, you wonder why the halfwit following was travelling so quickly towards a car that had pulled over and the door was being opened…
Weed kills.
i find i concentrate harder
Totally agree slugga.
Yet again “those in the know” have cocked it up and have done nothing to address the issue. Nobody takes these types of ads seriously.
Why don’t they try actually handing out proper sentences in court instead of a slap on the wrist, that might start getting the message across.
Also if you watch the ad again, the car that hits the drongo appears to be travelling a lot faster than the other cars we can see go past. Maybe they should add a “Speed Kills” message to it as well!