Steane Klose | May 5, 2007

The Magic Million

Official VFACTS figures were just released by the Federal Chamber of Automotive Industries (FCAI). Even with petrol prices on the rise again the large car is staging a comeback which could help push the total sales for 2007 over the one million mark for the first time.

In total the FCAI reported that 76,614 cars, trucks and buses were sold in April which is an increase of 10.1 percent or 6964 units for the same period last year. In addition to this the market is up 9 percent on the first four months of 2006.

Mr Sturrock went on record to say that if this trend continues then the magic one million mark will be reached this year.

On the present bullish sales trends it is very likely that by the end of 2007 we will reach one million annual motor vehicle sales for the first time ever, said FCAI chief executive Peter Sturrock.

Sales of locally made cars were particularly encouraging with the large passenger car segment showing a 15.1 per cent increase which is a 4.5 per cent increase in this sector for the year to date. There is no doubt that the VE Commodore which sold 5,752 units and Toyota’s Aurion which sold 2,037 units are responsible for stimulating sales in this sector. It would be expected that the arrival of the new ‘Orion’ Falcon in 2008 will see this trend bolstered.

As we forecast, the new generation of Australian models launched by Holden and Toyota have gained momentum and are selling very well – which should give great heart to the local car industry, said Peter Sturrock.

Mr Sturrock also noted:

There is plenty of evidence in the sales statistics that there is still a significant market for larger vehicles in Australia.

The SUV Compact segment boomed with a 45.3 per cent increase in April helped along with new vehicle launches. Light cars continued to sell well with a 15.2 per cent increase but oddly the ‘larger’ small segment faltered with a 6.7 per cent decline.

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Toyota once again topped the charts by moving 16,383 units followed by Holden with 11,166 and Ford pushing 7741 vehicles out dealers doors. The next four places were Mazda, Honda, Mitsubishi and Nissan. Year-to-date Toyota holds 22 per cent of the market with Holden sales accounting for 14.3 per cent and Ford 10.7 percent.

Of special interest is Mitsubishi who moved 4,324 units this April up on April 2006 when they only managed 3,823 sales. A positive sign and maybe the doors at Tonsley Park will continue to stay open if this trend can continue.

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