THE 2010 JAGUAR XJ is due to be unveiled this week on July 9, and to keep us all mindful of the fact, Jaguar has released a fifth - and presumably final - teaser video. This time, and once again, it’s design boss Ian Callum talking about the car’s interior and myriad trim options.

As with the other 2010 Jaguar XJ videos, this new teaser is also short on hard imagery (we have to make do with mere fleeting glimpses).

“The car is very much a design-lead car in terms of aesthetics, but because of that we were very conscious of the package of the car. We’re offering this eclectic mix of colours and wood and trim, and even wheel design and wheel colours,” Callum says of the 2010 XJ.

“So that when you choose your car, you’re actually able to design your personality into the car.”