THE 2010 JAGUAR XJ is due for unveilling on July 9 - a smidge over a month from now. Until then, it looks as though Jaguar is going to load us all up with teaser videos that give us a glimpse of what’s in store.

While the last video gave us a look into the mind of Jaguar’s design boss Ian Callum, this new episode introduces us to Matt Jones, a technical specialist for audio systems at Jaguar.

Showing us that there’s more to car audio than most of us may realise - especially in the case of premium, luxury marques like Jaguar - Jones briefly walks us through the processes and goals in creating the sound system for the 2010 Jaguar XJ.