As part of its US launch, Lexus has unveiled a run of short television commercials designed to evoke a sense of fun and youthfulness in potential buyers, the video’s voiceover beckoning you to “live a little. A lot.”

“The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,” states Dave Nordstrom, vice president of marketing for Lexus.

Lexus has made the videos available on its official YouTube channel, so those of us not lucky enough to be cruising around in Lexus’ new convertible can get a taste of what’s to come later this year in Australia.

Click through to check out the three commercials.