Golf Takes Top Spot In European Market: Mixed Results For ‘Scrappage Schemes’

2009-vw-golf-103tdi-004

In a European new car market down 16.8 percent year-to-date, and down 17.5 percent in April, the 2009 Volkswagen Golf has taken top spot.

Volkswagen has also maintained its position as Europe’s best-selling brand, but with sales down 10.1 percent compared to 2008.

The biggest mover in the market however, according to international automotive data and intelligence provider, JATO Dynamics, is the 2009 Ford Fiesta with sales up 19.7 percent year-to-date and up 26.9 percent for the month of April.

ford-fiesta_the-fiesta-movement_2009_03

In the ‘big 5’ European car markets in particular (Germany, UK, France, Italy and Spain), Fiesta is bolting and closing the gap on Golf.

Only two other cars in the top ten have managed to increase sales year-to-date over the same period in 2008: the 2009 Volkswagen Polo, up a slim 0.7 percent, and Fiat Panda up by 17.6 percent.

Small cars are clearly the showroom winners at present in a market that is bumping along in a mire of gloom. Year-to-date sales for 2009, across all market segments, are down nearly one million units (925,225) against the same period in 2008.

volkswagen-polo-2009_01

But, interestingly, although each of the top five markets have announced ‘scrappage schemes’ using cash incentives to encourage people to buy new smaller cars, only the resilient German market appears to be benefiting. There, while sales were down 3.1 percent in April, they are up 11.6 percent year-to-date.

In other European markets, and the UK and Spain in particular, where ‘scappage schemes’ are also in place, the effect of these is yet to be seen in sales results.

Take the Fiesta, Polo, Panda and Golf out of the equation, and it’s a bleak set of sums for European car makers. Perhaps the approach of summer may lift spirits… and sales.

Top ten models and brands are:

(Source: JATO Dynamics)

Top Models

top-10-models Click to enlarge

Top Brands

top-10-brandsClick to enlarge

Comments

Click here to jump to Add Comment box

User Pic

How do you get a picture next to your name?
Get a Gravatar. Click here to find out more.

There are no comments yet.

Leave a Comment

Should the re-charging infrastructure be in place, what is your view about all-electric cars:

View Results

Loading ... Loading ...

Upcoming Feature

  • 2009 Skoda Octavia TDI Wagon

  • 2009 Ford Ranger

  • 2009 Ford Focus TDCi

  • 2009 BMW Z4 sDrive35i

  • 2009 Holden Statesman AFM