Mike Stevens | May 15, 2009

Kia Motors Australia has this week announced Kia Assurance, an insurance product designed to offer peace of mind to intending Kia buyers in the current economic uncertainty.

Kia Assurance is intended as something of a safety net for buyers who become involuntarily unemployed, forced to relocate overseas for work, or unable to drive for medical reasons.

In these circumstances, Kia owners will, in the first 12 months of their finance, be able to return the vehicle without further repayments or obligations. As a further benefit, this means the contract would be listed as an early repayment.

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A free service, Kia Assurance launched this week at participating dealerships and is available on all Kia models with any stand-alone car finance.

Launched following the Federal Government's budget announcement, Kia is the first car manufacturer in Australia to offer this type of deal, designed for the Australian market by Swann Insurance and Walkaway Australia.

Damon O'Shea, Director, Walkaway Australia Pty Ltd said, "This product has been available in Australia for 15 months [in other markets] and has seen much success.

"We are very excited that together with Kia Motors Australia this product will now be available to car buyers throughout Australia for the first time."

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Alan Crouch, National Sales Manager at Kia Motors Australia said, "Protecting our customers has always been our priority at Kia.

"Just as we offer the protection of an unlimited kilometre 5-year warranty across our range, we believe Kia Assurance will help to protect new Kia buyers and offer them further peace of mind when they buy a new Kia on finance during these uncertain times."

While initially available until June 30, Kia has not ruled out extending the offer if it proves successful with buyers.

Both Kia and Hyundai have been running a similar program in overseas markets, credited with an increase in sales for both brands.

Speaking with TMR, Kia Motors Australia's National Public Relations Manager Jonathan Fletcher said that the company is hopeful for a similar result in Australia.

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In response to the Federal Budget's tax breaks for small businesses buying new vehicles, Kia has sweetened the pot by dropping the price on the successful K2900 cab chassis and trayback models until the end of the financial year.

The K2900 Cab Chassis has been reduced from $29,390RRP to $25,990, while the K2900 Trayback has dropped from $30,890RRP to $26,990.

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