Its all happening at Hummer at the moment. Huge demand for their unique military inspired urban off-roaders is largely due to their no-nonsense styling which has struck a cord with many in the market for a 4WD vehicle.
Looking to the future, Hummer have handed the design crayons over to a team of relative youngsters and the result is terrific – the Hummer HX Concept due to debut at the North American International Auto Show in 2008. The design trio (David Rojas, Min Young Kang and Robert Jablonski) worked under the guidance of Hummers's design studio director, Carl Zipfel.
Only the key elements that define the “essential Hummer”, wheelbase, approach and departure angles, and stance were set in stone with the designers having free reign in virtually all other design aspects.
“Carl definitely set the tone. While he gave us creative liberty and challenged us to develop innovative ideas, he also defined three HUMMER proportions – wheelbase, approach and departure angles, and stance – and assigned one to each of us. It gave us a chance to collaborate, but also take our own direction,” said Rojas.
The task presented numerous challenges to the new designers, from creating a vehicle for a brand known around the globe for its iconic design, to ensuring the model would live up to the market’s expectation of HUMMER off-road capability.
After three months of sketching and sculpting theme work for the new HUMMER concept, each designer had the opportunity to present scale clay models to Bob Lutz, GM vice chairman and Ed Welburn, vice president of global design and product planning, who chose which design would ultimately become the HX concept.
In its final concept form, the E-85 FlexFuel capable HUMMER HX embodies the off road spirit of HUMMER in a fully customizable package. The HX offers an open-air driving experience via a pair of removable roof panels above the driver and front passenger and a modular, removable rear roof assembly enabling a quick conversion from closed vehicle to open vehicle. It also features a slant back assembly and removable doors and fender flairs and is unmistakably a Hummer.