As part of its efforts to promote its hybrid line-up – which currently features the Civic hybrid, with the Honda Insight to land later this year – Honda has teamed up with airports in Melbourne and Sydney, along with the Melbourne Central shopping complex, to provide priority parking to drivers of hybrid vehicles.

To Honda’s credit, the spaces will also be available to hybrid vehicles from other manufacturers.

The Japanese manufacturer’s hybrid parking campaign will first fire up at Melbourne Central from Monday 11 May to Saturday 23 May, before rolling on to the international airports of Melbourne and Sydney later in the year.

“Honda is an industry leader in producing low-emission vehicles, dating back to the original Civic in 1972 with its ultra-clean CVCC engine.

“Since then, Honda has introduced hybrid and natural-gas powered cars all over the world and recently launched its 100 percent emissions-free car, the FCX Clarity,” said Honda Australia Senior Director, Lindsay Smalley.

Each of Honda’s priority parking locations will be accompanied by a Civic Hybrid display, showcasing Honda’s hybrid technology.