Mike Stevens | May 4, 2009

As part of its sustainability plan, General Motors has moved to put the Pontiac brand out to pasture by 2010 – but for how long?

According to US news outlet ABC12, a Pontiac dealer has rounded up investors to take the brand off GM’s hands.

Jim Waldron, a Pontiac, Buick and GMC dealer in Michigan spoke with the Michigan arm of the ABC network this week and said that he has made an offer to GM to buy the Pontiac brand.

2009 Pontiac G8 GXP
2009 Pontiac G8 GXP.

Waldron’s plans include buying vacant plants – of which there is a growing number in the US – and hiring workers to continue Pontiac production.

As for just how much Waldron and his investors have offered to GM, the dealer remained tight-lipped.

ABC spoke with GM Vice President of North American Communications Tom Pyden, who said that the plan for Pontiac is still to retire the brand and that there has been no talk of putting it up for sale.

Given GM’s desire to divest itself of other brands such as Saab, Opel and Hummer, it could be that the General’s unwillingness to sell Pontiac may mean that the brand still has a place in the American manufacturer’s future. With its long and storied history, that could only be a good thing – if done right.

[via ABC]

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