I have a friend who refuses to watch film trailers on anything except the big screen. Even then, she’ll only ever watch them because they’re difficult to avoid when you’re sitting in front of it and there’s no ‘skip’ or ‘X’ button.

She tells me it ruins the experience for her, to see any of the film before the event itself.

As weird as that is, it does give the rest of us the sometimes hilarious pleasure of witnessing her first look at a new movie. And if the gasps from her direction that came with the first screening of the new Transformers 2 trailer in front of X-Men Origins: Wolverine this week is anything to go by, we’re in for a winner.

Curse you, Michael Bay. I should loathe you for so drastically disfiguring the look of the Transformers, but you’ve also delivered two hours of giant robots beating the grommets out of each other for our viewing pleasure. How can I hate you?