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Brand New Peugeot 308

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Mike Stevens | Apr 24, 2009

If the morning commute to work has left you a wee bit depressed, then 308 fellow commuters, sans clothing, might be enough to cheer you up on your way to the daily grind.

That’s just what happened in London this week as the public transit system was flooded with a mob of nudes equipped with little more than scarves to protect them from the elements.

Why on earth would 308 people decide to get their groove on with their gear off? No, this wasn't one of those Improv Everywhere stunts - it's all part of a marketing campaign for Peugeot’s new 308 CC.

nude-in-a-scarf

A closer inspection reveals that the in-the-buff brigade were in fact clad in flesh-coloured, form-fitting nude suits, so as not to attract the ire of the constabulary. As for the scarves, they were all part of Peugeot’s push to promote the 308 CC’s Airwave Neck Heating System.

The 308 CC went on sale in the UK earlier this month to round out the 308 range and will be coming to Australia before the end of the year. It comes with seating for four, a folding hard top, and a range of low emissions petrol and diesel engines, as well as the previously mentioned scarf. Sorry, that should read Airwave Neck Heating System.

To see more photos and videos from Peugeot’s nude day out, visit www.nudeinascarf.com

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