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Brand New Kia Soul

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Mike Stevens | Apr 20, 2009

Kia has been working hard at making the SOUL into something of a cultural or fashion icon. And with all of its trendy accessories, colours and graphics options, it's well on its way to carving just such a niche.

To help reinforce that image in the minds of its potential owners, the Korean carmaker has gone to lengths to market the 2009 Kia SOUL through only the funkiest means.

kia-soul_cabot-circus-shopping-complex_graffiti_03

Taz Ali, TMR reader and Aussie ex-pat toiling away in the UK, has snapped these shots of the Cabot Circus Shopping Complex in Bristol, adorned with a graffiti-style illustration of the SOUL.

kia-soul_cabot-circus-shopping-complex_graffiti_02

No photography, no snappy black background, no cliched shot of the car tearing down the road, just a good unique bit of urban marketing. Excellent work.

Cheers, Taz!

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