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Brand New Fiat 500

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Mike Stevens | Mar 11, 2009

Man, Barbie gets it all. Don’t get me wrong, I’m not jealous of all her pink cars – re-spraying them in a more manly hue would just cost far too much – but really, what has she done to deserve all these freebies? Curse you, Barbie, curse you.

Following the news that Fiat would be delivering a special edition Fiat 500 to the Queen Doll, Volkswagen has jumped up and exclaimed – hey, Barbie actually has a Beetle in the Doll Dimension*, it’s only right that she should have one in real life as well.

volkswagen-new-beetle_barbie-malibu_03

Featuring hot pink metallic paint, custom white Katzkin leather with rhinestone studs, and the pièce de résistance: a motorised vanity in the boot.

Luckily, Barbie will never need to choose between the Bambino and the Bug, because while the Fiat will be presented to the little lady at her 50th birthday party in Milan, the New Beetle will take up residence at her 325m² Malibu mansion.

*Attention, Mattel. “Doll Dimension” is totally my idea. Address letters to: Make Mike Rich, c/o The Motor Report.

PRESS RELEASE:

VOLKSWAGEN CREATES LIFE-SIZE PINK NEW BEETLE CONVERTIBLE FOR BARBIE® 50TH BIRTHDAY

Volkswagen Helps Barbie® Celebrate Fifty Years with a Customized New Beetle convertible, Fully Equipped with Rhinestones, Sparkling Pink Paint and Motorized Vanity in Trunk

HERNDON, VA-Volkswagen of America, Inc. helped Mattel celebrate Barbie® doll's 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie® dream car. The life-size pink Malibu Barbie™ New Beetle convertible made its debut at Barbie® doll's Malibu Dream House® exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie® ride.

"We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie's landmark birthday," said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc. "Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today."

From top to bottom and interior to exterior, Barbie® doll's New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick. The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for Barbie® doll's car.

The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the Barbie® celebration at her real-life Malibu Dream House®. Barbie® doll's house is a 3,500-square-foot home in Malibu, CA, decorated by famed "Happy Chic" interior designer Jonathan Adler. The Barbie® birthday festivities were complete with 1,800 pairs of Barbie® sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.

Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.

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