Mike Stevens | Mar 10, 2009

Remember when Sonic the Hedgehog first appeared in a Nintendo video game? No? Right. All you need to know is that Sonic is a Sega property, and Nintendo was of course Sega’s mortal enemy. When Sega stopped making consoles, Sonic the Hedgehog had nowhere to go – so the two companies came to an agreement.

On consideration, the discussions between BMW and Daimler – Mercedes-Benz’s parent company – aren’t much like that at all.

It seems the two companies - traditionally regarded as arch-enemies – are taking a good hard look at the idea of swapping 7 percent shares in the other’s company, so as to foster cooperation between the two and present a stronger front against foreign luxury marques.


However, the Quandt family – which owns 46 percent of BMW – has expressed concerns that despite the proposed benefits, any cross-ownership could lead to a takeover attempt by Daimler.

It’s believed that the German government has already been consulted about the proposal and the matter of a possible anti-trust issue has been raised.


The two companies are hoping to cut costs by sharing internal components – a move which would save BMW and Mercedes-Benz millions in development and production.

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
Follow Mike Stevens on Google+