This coming Friday, Australia’s only International Motor Show for 2009 kicks off in Melbourne and Mazda (in addition to the all-new 3 MPS) is bringing its updated horse MX-5 to town.
Mazda has been guided by the principle of Jinba-Ittai, “oneness between horse and rider” since the third generation of the MX-5 was launched in 2005. In essence, Jinba-Ittai expresses the intimate driving relationship between the MX-5 and its driver.
According to Mazda, this update of its MX-5 roadster features, “an expressive and aerodynamic new Mazda five-point fascia” along with a number of cosmetic, mechanical and ergonomic upgrades.
“The feisty little Mazda MX-5 Roadster is the Zoom-Zoom heart and soul of Mazda. It embodies our Stylish, Insightful and Spirited brand values more than any other car we make. And that means its significance to Mazda stretches well beyond its performance on a sales chart. No other two-seat roadster can match the MX-5 for driving fun, excitement and value,” said Mazda Australia Managing Director Doug Dickson.
All Mazda MX-5 models continue to feature the perky 118kW MZR 2.0-litre petrol engine, now with a 7,500rpm rev limit (on manual models), driving the rear wheels as the fashion of ‘real’ sports cars, via a six-speed manual or optional six-speed Activematic transmission with paddle shifters.
Sitting at the top of the refreshed 2009 MX-5 range, is a Roadster Coupe with an optional Sports Pack.
The pack adds Recaro sports seats and exclusive BBS alloy wheels to the standard equipment list that includes a six-disc, 200W, premium Bose audio system with auxiliary audio jack for MP3 connectivity, cruise control, air-conditioning, height-adjustable driver’s seat and more.
The 2009 facelift of the MX-5 coincides with the little sports car’s 20th birthday. My how time flys.
The 2009 Mazda MX-5 will be offered in soft-top and folding hard-top configurations an is due to arrive in showrooms mid-March.
You can purchase your motor show tickets online here - 2009 Melbourne International Motor Show tickets online
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Brilliant! However why is it Manufacturer’s are all following this trend of a sports pack consisting of some ’sporty’ componeants and then dilute the rest with fluff!
I don’t want luxury items in a low cost roadster like seats trimmed from the scrotum of the blue finn whale and a stereo system so powerful it will induce bowel movements. I just want pure, unadulterated enjoyment of driving an open top sports car.
Here is a tip to would be manufacturers out there. How about you don’t listen to your marketing team or the product planners but to your actual audience. A sports model means exactly that, sports! Not some heavy luxo barge, that’s what luxury Grand Tourer cars are for.
Okay, apart from that bugbear of mine, goodwork for Mazda to freshen up the MX-5 and keep it’s sportscar program alive rather than go in the direction the current trend seems to be right now, and kill off anything that could possibly be any fun. Well done Mazda!