Mike Stevens | Feb 17, 2009

Probably the coolest thing about the otherwise disastrous 2002 remake of H. G. Wells’ story The Time Machine, was the holographic, artificially intelligent library assistant, Vox.

Vox lived in thin sheets of clear acrylic standing at various points around the library, and could appear in whichever display was closest to its customer.

That was the year 2030, so it’s no small feat that Audi Centre Sydney and digital media partner PDM have managed something similar a good 21 years earlier.

Allan Brinck, Dealer Principal, Audi Centre Sydney says, “The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation. We have been aware of PDM’s track record of innovation in the Australian marketplace for quite some time. The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life.”

With a 10mm sheet of clear acrylic and using 3M’s Vikuiti rear projection film and a rear mounted projector, Audi and PDM have devised a unique, novel way for customers to get information about a particular model without having to approach a sales person, or read from a traditional brochure.

time-machine-vox

Of course, it’s not actually artificial intelligence, but simply a recording of a regular human sharing scripted information.

Visually, the image appears a little noisy, and the passing traffic reflected in the acrylic does rob the display of some of its magic. Nonetheless, it’s great to see manufacturers and dealers exploring new and advanced ways to capture the buying public’s attention.

Click through to YouTube to see the display in action.

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