Mike Stevens | Feb 13, 2009

It looks like smooth curves are the new sharp angles, as Citroen unveils a rounded version of its famous chevron badge to coincide with the company’s 90th birthday.

Embracing a softer, more modern, three-dimensional and metallic styling more inline with its peers, the revised Citroen identity is both fresh and – perhaps most importantly – a necessary boost to its image as a modern carmaker.

A smoother, more unique typeface accompanies the chevrons, replacing the hard-edged font of the previous identity.

Citroen’s new identity comes as the company attempts to re-invent its image, including reviving the ‘DS’ badge on its upcoming model lines.

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