Steane Klose | Sep 14, 2007

What does it take to be cool? If you don’t know (I certainly don’t) the answer can be found by taking a look at any of the current range of Aston Martin’s, because they are apparently the epitome of cool – and have the title to prove it.

The title was bestowed upon Aston Martin by CoolBrands, an initiative operated by the Superbrands organization in the UK. Superbrands provides expert and consumer opinion on the UK’s strongest brands and is considered to be the “key barometer of the nation’s coolest brands, people and places.”

Stephen Cheliotis, Chairman of the CoolBrands Council for 2008 commented, “The top twenty cool brands are a reflection of our changing needs, wants and interests. On the one hand, things can become cool by virtue of their necessity or prevalence in your life. On the other, the things you really want but may know you’ll never get.”

A new Aston is definitely in the “never get” category for most of us regular folk. For the fortunate few who can afford one, it has to be nice to know that your car is no-longer just 'bespoke' – it’s now very cool as well.

It seems that all the good work under the stewardship of Ford has resulted in a lot of ‘cool’ for a manufacturer they [Ford] eventually sold for what amounted to automotive pocket change.

Steane

[Source: Aston Martin]

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