Mike Stevens | Feb 4, 2009

It looks as if the new policy at Subaru Australia might be ‘more for less’, with the brand stepping away from the pack and announcing price reductions and added features on Impreza, Liberty, and Outback models.

While not all brands can say the same thing, Subaru Australia has managed to make the most of its currency hedging strategy, and is looking to pass the benefits along to its customers.

The Impreza RS has been reduced by $1000. At no extra cost, Subaru has added an electric sunroof to the Impreza RX (valued at $2000), and alloy wheels to the Impreza R.

Subaru is also offering a package that includes leather trim with sunroof and Xenon headlights with pop-up washer, for $3000. This package normally retails for $5700.

Subaru recently announced a $1500 reduction in the price of Impreza R sedan and hatch, and a $2000 reduction on entry-level Liberty 2.5i SPORTSHIFT automatic sedan, wagon and Outback 2.5i SPORTSHIFT.

2009 Subaru Impreza Sedan

Nick Senior, Managing Director, Subaru Australia, said:

“Our currency hedging strategy has again enabled us to offer customers more value at a time when many competitors are looking at price increases.

“Inevitably we will have to consider our pricing in the future, but for now we intend to pass on the benefit of our successful currency strategy to our customers.”

 

Impreza MY09 pricing and specification updates:

These are recommended retail prices and do not include dealer and statutory charges.

Impreza R manual, now with alloys $22,990 (-$1500)
Impreza R SPORTSHIFT automatic, now with alloys $24,990 (-$1500)
Impreza RX manual, now with electric sunroof $26,490
Impreza RX SPORTSHIFT automatic, now with electric sunroof $28,490
Impreza RS manual $28,490 (-$1000)
Impreza RS SPORTSHIFT automatic $30,490 (-$1000)
 

Impreza MY09 pricing and specification updates:

Leather trim, electric sunroof, Xenon headlights with pop-up washers $3000
 

Revised Liberty 2.5i pricing:

Liberty 2.5i SPORTSHIFT automatic sedan $32,990 (-$2000)
Liberty 2.5i SPORTSHIFT automatic wagon $34,990 (-$2000)
 

Revised Outback 2.5i pricing:

Outback 2.5i SPORTSHIFT automatic $36,990 (-$2000)
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