Toyota Australia Announces Production Slowdown Of Camry And Aurion

Toyota Australia has announced that it will slow production volumes at its Altona plant from March until May, citing softening demand in domestic and export markets. The plant produces four-cylinder Camry and six-cylinder Aurion models for both the Australian market and the major export market of the Middle East.

Toyota’s 3500 employees will each shed eight days over the period, slowing plant output from current production schedules.

Commenting on the announcement, Toyota Australia Executive Director Corporate Services, Bernie O’Connor, said the eight days would “be achieved by bringing forward programmed days off and some annual leave”.

“The immediate welfare of our employees remains our prime consideration.

“We have already implemented a number of measures, including slowing the production line, in an effort to address the change in operating conditions,” Mr O’Connor said.

TOYOTA/

In 2008, Toyota Australia’s Altona plant produced 140,000 vehicles of which over 100,000 were exported, mostly to the Middle East. The slowing of the lines will trim production by 4000 cars over the period.

With Middle East economies being whacked by collapsing oil revenues, and with softening demand at home, Toyota has responded to the inevitable. Whether there are further ‘production adjustments’ will depend upon how deep and long the global recession and the downturn in Australia.

The good news for Toyota here is that the planned facelift for both Aurion and Camry models, planned for later this year, will spice up local interest in the brand and give Toyota marketers something new to say. The hybrid Camry, due to be introduced in 2010, is also reason for optimism for ‘the Big T’s’ local operation.

The current downturn has caught Toyota at the end of a model cycle - about the worst place to be when other factors are at work drying up showroom traffic.

Comments

Click here to jump to Add Comment box

User Pic

How do you get a picture next to your name?
Get a Gravatar. Click here to find out more.

Well, it had to happen. Toyota Aurion volumes were down 30%, Commodore by 14% and Falcon 5% in 2008. The latter two had already slowed output. Mitsubishi ceased to make the 380. So it was inevitible that Toyota also had to trim back production.

Overall, the large car segment has been dropping for about 10-15yrs with last year down by 20% alone. As a proportion of the total market they now comprise about 15% or 1 in 7 sales. It’s still therefore a viable sector and I’m happy to say that the FG Falcon is increasing it’s share.

However, i’d like all the manufacturers here to be making money as we need an automotive industry in Australia.

This is where some diversification comes in. Ford with the Focus from 2011 which copped criticism by Holden (as bad business) who have now decided to build a Daewoo based model in 2010 in Australia. Toyota has the 4cyl Camry & 6cyl Aurion which are the same cars but well marketed.

Long live the Aussie made products.

This situation is not only with Toyota and not only in Australia this is the same case with all other major Auto companies.

Let’s hope this year we will over come all our economy crisis.

Rose.

Leave a Comment

Should the re-charging infrastructure be in place, what is your view about all-electric cars:

View Results

Loading ... Loading ...

Upcoming Feature

  • 2009 Skoda Octavia TDI Wagon

  • 2009 Ford Ranger

  • 2009 Ford Focus TDCi

  • 2009 BMW Z4 sDrive35i

  • 2009 Holden Statesman AFM