Mike Stevens | Jan 6, 2009

Ten years after the already outdated styling of the Hyundai Equus was first launched into the Korean market (and the Middle East as the Hyundai Centennial), official sketches of the upcoming third generation of Hyundai’s flagship have hit the interwebs.

While the styling of the final production model will undoubtedly be more subdued than the simply stunning illustrations, the Mercedes-Benz S-Class inspiration and Hyundai Genesis family connection is evident enough.

hyundai-equus_02

Though the Equus was never sold in Western markets, Hyundai’s stated goal at the time was to compete in Korea with BMW and Mercedes-Benz. It’s clear that the same goals apply now.

Interestingly, the Hyundai Genesis advertising in the US describes the Genesis as “7-Series size, 5-Series performance and 3-Series price”. The Equus has always been Hyundai’s biggest car, so you’ve got to wonder just how big this new model will be.

Whatever the case, the upcoming Equus represents the same massive leap forward for Hyundai that the Genesis brought in 2008. Hyundai says the car will feature LED technology in the headlights – a first for the Korean carmaker – as well as LED tail lights. Pre-Safe seatbelts will also be offered, as will Vehicle Stability Management and a Lane Departure Warning System.

Now, friends, feast your eyes on the still-current Hyundai Equus.

hyundai-equus_03

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