Toyota Forecasts First Loss In 71 Years While Honda Considers Moving Out Of Japan

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The global economic crisis is fairly ripping its way through the balance sheets of the world’s car manufacturers, with Toyota being the latest to officially recognise the carnage. The world’s largest car manufacturer has forecast its first annual loss in 71 years.

Toyota has confirmed that it expects to post a loss of 150 billion yen (AUD 2.43 billion) for the year to end-March for its core operations. This compares to a record 2.27 trillion yen profit in the previous year – a massive turnaround.

Toyota is now expecting to post a group net profit of ‘just’ 50 billion yen (AUD 814 million).

Toyota cut its group operating forecast to a loss of 150 billion yen ($1.7 billion) for the year to end-March, after shocking financial markets last month by slashing its group operating profit forecast by 1 trillion yen to 600 billion yen.

It made a record profit of 2.27 trillion yen last year.

“The company [Toyota] is facing an unprecedented crisis where it cannot avoid posting an operating deficit in this term. We will have to build on the company’s strengths to ensure profit,” said Toyota president Katsuaki Watanabe

watanabeToyota will be taking time out to ‘lick its wounds’, with Mr Watanabe stating that Toyota will “review almost all projects aimed at expanding production ability or building new plants”.

Toyota, like all manufacturers, is suffering as world car sales plummet, combined with the added issue being faced by Japanese manufacturers - a soaring yen eating into their manufacturing costs and profit margins. In an unusual move, Toyota has refrained from providing its usual projections for upcoming years.

takeo-fukuiOn the subject of the rising yen, Honda’s CEO, Takeo Fukui, has made it clear that he is not pleased with the Japanese government’s ‘hands off’ approach with the runaway currency. Fukai has suggested that he will not sit back and watch Honda suffer, in fact he will give consideration to moving Honda’s corporate headquarters to another country. And that’s just the start. Factory closures, permanent layoffs and moving production out of Japan are on the cards as well.

“If the exchange rate becomes increasingly unfavorable, we would simply have to transfer more production overseas, cut more temporary workers and even start laying off permanent jobs. Beyond that we could switch to importing more cars into Japan, bring research and development facilities overseas, and in an extreme scenario move our headquarters offshore. It would cause nothing short of a hollowing out of Japanese industry,” said Fukai

If the yen doesn’t begin to track back of its own accord, Fukai is calling for the Japanese government to step in and devalue the currency.

Like Toyota (and so many others), Honda has announced that it would be slashing its earnings forecast for the second half of fiscal 2008, ending March 2009, reducing its operating profits by 67 percent to 180 billion yen (AUD 2.9 billion). One of the cost-cutting measures announced late last week was the cancellation of the almost finished NSX sports car.

Thanks for the tip Wheelnut!

[Source: Reuters]

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Honda considering leaving Japan that’s almost unthinkable.. mind you I can see GM and Ford doing the same thing in the USA inorder to survive.
Particularly if the American Auto Workers; who currently get paid $45p/hr + penalties etc refuse to take a pay cut of up to $15p/hr.. and keep their jobs.

The thing is Toyota have lost focus of their bread and butter market - that is the car on which their reputation was built.. that car is the Corolla.

Toyota started off building small cars and the Corolla used to be the benchmark for those wanting to build a or those wanting to buy a hatchback. it had the best design the best features the best safety etc.

However over the last decade or so Toyota has tried to be everything to everyone introducing a range of new cars to try and take on the more established marques in other market sectors..
During that time other manufacturers have gradually improved the quality etc of their hatchbacks [cars that in the past never came close to the corolla] to the point where they have now surpassed the Coriolla.

Yes the Corolla is still the best selling hatchback but that;s only because of fleet discounts offered to rental car companies.. VW Golf is closing the gap though and Toyota had better watch out or lift its game if it wants to stay infornt

Half the reason people buy Hondas is because of “it’s Japanese so it’s well built/efficent/etc”… if the ignorant car-buying public learnt Honda wasn’t “Japanese” anymore (never mind the truth of where cars are actually made) their sales would plummit.

UAW do NOT get paid $45 an hour in wages. They are in fact paid less than those at Toyota, Honda & Mercedes factories in the US. ie $26 versus $28. New hires will also be paid $15ph from this year.

Perhaps you should also know that theEuro carmakers VW, Mercedes, Fiat are asking the EU for $52B USD.
http://www.detnews.com/apps/pbcs.dll/article?AID=2008812110328

I’m sorry to offend, but your information is incorrect because what the media have told you was a nice ’sound bite’ but not actual or factual journalism.

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