GM Holden has announced the introduction of a rear-view camera option for all Sportwagon models, making it the first locally-built Holden to be offered with the device.

In announcing the feature, Holden said that the rear-view camera is a significant additional safety feature that helps eliminate blind spots when reversing and works in conjunction with rear park assist which is standard across the Sportwagon range. The rear-view camera option is priced at $500.

“This is a significant, competitively priced feature that will enhance safety for passengers and pedestrians,” GM Holden Director of Marketing, Philip Brook, said.

The option is available as a full colour screen on Calais, Calais V-Series and SS V-Series Sportwagon and a rear-view mirror screen (pictured) on all other Sportwagon models.

Mr Brook is touting the introduction of the rear-view camera option as being representative of Holden’s efforts to make new technology affordable and accessible to Australian motorists.

“Sportwagon has strong appeal to customers with young children where safety is a key priority in their decision to purchase a new car. It is an important addition that complements Sportwagon’s many standard safety features including Electronic Stability Control and six airbags,” he said.

The all-new Sportwagon has been doing its bit to help the Commodore maintain its tenuous grip on the number one sales spot in Australia. Holden reports that the Sportwagon outsold all SUVs across the compact, medium and large segments in September and helped Commodore nose ahead of the competition from Toyota.