Steane Klose | Nov 7, 2008

It wasn’t all that long ago that TMR tested the cheap and cheerful Mahindra Pikup. You get what you pay for in this world but the Pikup proved likeable, in a ‘rough and tumble’ kind of way.

At the time, the real question on our minds was just how long Mahindra’s second assault on the Australian car market would last? Did the importer, TMI Pacific, have pockets deep enough to go the distance? Afterall, prying folks out of their Japanese-brand light commercial vehicles and getting them into a cheaper, visually challenged Indian-built vehicle, was never going to be an easy task.

News out today, suggests that Mahindra’s assault on the Aussie market has just been stepped up a notch, with the announcement that Mahindra & Mahindra Ltd has entered into a joint venture agreement with TMI Pacific. The agreement will lead to the formation of a new company called Mahindra Automotive Australia (MAU).

MAU will continue the marketing, promotion and retail of Mahindra vehicles in Australia. Mahindra & Mahindra Ltd will be the major shareholder with an 80 percent stake in the new Joint Venture, while TMI Pacific will retain the rest.

“Over the past 18 months TMI Pacific has successfully laid the foundation and carved a niche in the Australian landscape for the Mahindra range of utility vehicles,” said Michael Tynan, Chairman of TMI Pacific and the Tynan Motor Group of companies.

“Working alongside Mahindra, we have built brand presence and believe that the stake that Mahindra is putting in Australian soil and the commitment they are showing to becoming even more strongly involved in our market is a testament to their belief in it. This affirmative action will provide even further confidence to the dealer network and to prospective customers. We welcome this positive move forward.”

The new structure will come into effect as of this week. Michael Tynan has been appointed a Director of the new entity, while Claire Tynan has been promoted to CEO. The current team of head office staff and network of dealers around the country will remain unchanged.

Further plans for the new company along with future models for the market will be announced in an upcoming event for stakeholders, which will be hosted in Australia early next year.

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