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Brand New Toyota Hilux

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Steane Klose | Nov 6, 2008

While VFACTS figures reveal a local car industry succumbing to a global financial crisis, the Toyota juggernaut rolls relentlessly on. October saw the HiLux top the best-sellers' list for the second time in 2008.

"Toyota's sales of commercial vehicles are up almost 18 per cent this year to a record of more that 98,000," Toyota Sales and Marketing Director David Buttner said.

The Hilux’s popularity with buyers during October, helped Toyota pass 200,000 new vehicle sales for the year so far - the first time any company has reached this total prior to November.

Toyota's overall tally of 202,511 for the 10 months to October 31 is up 3.8 percent on the same period in 2007. Market share has risen one percentage point to 23.4 per cent and Toyota is the only company to have passed 200,000 vehicles sales in a year - a feat it has now achieved for five consecutive years.

Despite the 10 percent drop in sales experienced in October (compared to October 2007), Toyota is upbeat about the outlook for new car sales in Australia.

"That is in stark contrast to other countries, such as the United States, where sales last month were down more than 30 per cent on the previous October.

"Another positive for Toyota customers is that our dealers are well placed to continue providing finance solutions for buyers," Mr Buttner said.

David Buttner said the success of HiLux and other Toyota vehicles showed that businesses - particularly in the resource and agriculture sectors - were continuing to purchase.

HiLux sales of 3,892 vehicles in October were ahead of Holden Commodore on 3,810 and Toyota Corolla on 3,497.

A further indication of the ongoing change in the car buying habits of Australians, is the fact that the Toyota Corolla is just 1,100 sales (40,255 sales to date in 08) behind, being Australia’s most popular passenger car.

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